Our goal is to raise appreciation and sales of Finnish food, spread food related information and expertise, and strengthen the competitive advantage of the Finnish food production chain. The values that guide our operations are Finnishness, reliability and partnership.
The association has around 240 members embracing all the companies that use the Produce of Finland label along with other organisations representing the Finnish food section. Founded in 1958, the association is based in Tukkutori in Helsinki and has formerly been known as Maatalousalan tiedotuskeskus MAT ry and Finfood – Suomen Ruokatieto ry.
Ruokatieto Yhdistys ry (English: Finfood - Finnish Food Information)
Työpajankatu 2a C 1 (building 5)
00580 HELSINKI, Finland
Telephone: +358 40 710 4170
Mobile: +358 40 7222 424
Our major channel for food information is www.ruokatieto.fi. It reveals the journey taken by food from field to table, introduces the richness of Finnish food culture, and offers topical food-related news.
Ruokatieto Uutiset is a news service for professionals and consumers with an interest in the food sector. From Monday to Friday there are news for those who wish to be at the forefront in following the development of the sector. Facts are also presented in the form of statistics. You can order a free summary of the Ruokatieto Uutiset and events calendar sent to your e-mail address.
The food education section includes popular study materials used in schools by teachers and pupils, as well as by consumers with an interest in food. Study materials are available for all levels of education ranging from preschool to university. A package tackling issues such as responsibility and ethical production is the newest release, and still widening in the years 2013 and 2014.
The Ruokatieto electronic cookbook celebrates Finnish cuisine, offering some 2 000 tried and tested recipes for everyday use and special occasions.
The Hyvää Suomesta – Produce of Finland label is a designation of origin for Finnish packaged foods. The label is voluntary and may be used by Finnish food industry companies that manufacture their products in Finland using Finnish ingredients. Companies that use the label must be members of the Ruokatieto Yhdistys ry association. Further information can be found at www.hyvaasuomesta.fi (coming: in brief in Swedish, English and Russian).
The Taste of Finland concept is employed by restaurants spotlighting Finnish gastronomy and food professionals, promoting the local food culture and the use of seasonal ingredients. Taste of Finland restaurants offer changing menus compiled according to the above principles and the restaurant’s business idea. The concept was launched in Helsinki when the city was European capital of Culture in 2000 and has since spread across Finland. Further information is available at www.tasteoffinland.fi (in Finnish and English).
The composition and duties of the Board of Directors are determined in the rules of the association. The Chairman of the Board is elected every second year, in turn from representatives of the agricultural sector, food industry and retail trade.
The Board of Directors of Ruokatieto Yhdistys ry in 2013 is composed as follows:
Petteri Niemi, Vice President, Kesko Corporation
Antti Sahi, Secretary General, Central Union of Agricultural Producers and Forest Owners MTK
Antti Kerttula, Managing Director, Apetit Pakaste Oy/Caternet Finland Oy
Jouni Mattila, Director, Atria Finland Ltd
Jukka Pehkonen, Managing Director, Famifarm Oy
Jukka Ojapelto, Director, Inex Partners Oy/SOK
Veli Saarenheimo, Managing Director, Finnish Meat Trade Association
Juhani Lehto, Manager of Administrative Services, Pellervo - Confederation of Finnish cooperatives
Tomi Järvenpää, Vice President, Food Division, Raisio Plc
Annikka Marniemi, Food Expert, Consumers' Association of Finland
Holger Falck, Chairman, Svenska lantbruksproducenternas centralförbund SLC r.f.
Kai Schulz, Managing Director, Uudenmaan Herkku Oy
Rauno Hiltunen, Executive Vice President, Valio Ltd
Seija Luomanperä, Communications Manager, Yara Suomi Oy